:root{
  --ink:#142238; --ink-soft:#3b4a63; --paper:#ffffff; --paper-tint:#eef0ea;
  --line:#dcdcd4; --flash:#c81e3a; --ochre:#b8722e; --muted:#6b7280;
}
*{box-sizing:border-box}
body{margin:0;background:var(--paper);color:var(--ink);
  font-family:'IBM Plex Sans',system-ui,sans-serif; line-height:1.55;}
h1,h2,h3{font-family:'Fraunces',serif; font-weight:600; margin:0 0 .3em; line-height:1.15;}
a{color:inherit; text-decoration:none;}
.wrap{max-width:1080px; margin:0 auto; padding:0 24px;}
header.site{border-bottom:1px solid var(--line); padding:22px 0;}
header.site .wrap{display:flex; align-items:center; justify-content:space-between; gap:20px; flex-wrap:wrap;}
.agency-pill{font-family:'IBM Plex Mono',monospace; font-size:12px; text-transform:uppercase;
  letter-spacing:.03em; color:var(--ochre); border:1px solid var(--ochre); padding:6px 14px;
  border-radius:2px; white-space:nowrap; transition:background .15s ease, color .15s ease;}
.agency-pill:hover{background:var(--ochre); color:#fff;}
.logo{font-family:'Fraunces',serif; font-weight:600; font-size:22px; letter-spacing:.01em;}
.logo .dot{color:var(--flash);}
nav.cats{display:flex; gap:18px; flex-wrap:wrap; font-size:13px; color:var(--ink-soft);
  font-family:'IBM Plex Mono',monospace; text-transform:uppercase; letter-spacing:.04em;}
nav.cats a:hover{color:var(--flash);}
.dateline{font-family:'IBM Plex Mono',monospace; font-size:12px; letter-spacing:.05em;
  text-transform:uppercase; color:var(--ink-soft); display:flex; align-items:center; gap:8px;}
.dateline .flash-dot{width:6px;height:6px;border-radius:50%;background:var(--flash);
  display:inline-block; flex:none;}
.dateline .flash-dot-ext{background:var(--ochre);}
.hero{padding:48px 0 32px; border-bottom:1px solid var(--line);}
.hero .dateline{margin-bottom:14px;}
.hero h1{font-size:40px; max-width:820px;}
.hero p.dek{color:var(--ink-soft); font-size:18px; max-width:640px; margin-top:10px;}
.hero img{width:100%; aspect-ratio:16/9; object-fit:cover; object-position:center top;
  margin-top:24px; background:var(--paper-tint); display:block;}
.feed{padding:40px 0 80px;}
.feed h2.section-label{font-family:'IBM Plex Mono',monospace; font-size:12px;
  text-transform:uppercase; letter-spacing:.08em; color:var(--muted); margin-bottom:24px;
  padding-bottom:10px; border-bottom:1px solid var(--line);}
.grid{display:grid; grid-template-columns:repeat(3,1fr); gap:28px 32px;}
@media(max-width:800px){.grid{grid-template-columns:1fr;} .hero h1{font-size:30px;}}
.card{border-bottom:1px solid var(--line); padding-bottom:24px; display:block;}
.card .img-wrap{overflow:hidden; margin-bottom:14px; background:var(--paper-tint);}
.card img{width:100%; aspect-ratio:16/10; object-fit:cover; display:block; transition:transform .35s ease;}
.card:hover img{transform:scale(1.045);}
.card .dateline{margin-bottom:8px; font-size:11px;}
.card h3{font-size:19px; transition:color .15s ease;}
.card:hover h3{color:var(--flash);}
.card .dek{color:var(--ink-soft); font-size:14px; margin-top:6px;}
footer.site{border-top:1px solid var(--line); padding:36px 0; color:var(--muted); font-size:13px;
  font-family:'IBM Plex Mono',monospace;}
/* artículo */
.article-head{padding:44px 0 20px; max-width:760px; margin:0 auto;}
.article-head .dateline{margin-bottom:16px;}
.article-head h1{font-size:36px;}
.article-head .byline{font-family:'IBM Plex Mono',monospace; font-size:12px; color:var(--muted);
  text-transform:uppercase; letter-spacing:.04em; margin:10px 0 0;}
.article-body .img-caption{font-size:13px; color:var(--muted); margin-top:8px; margin-bottom:24px; font-style:italic;}
.article-head .tags{margin-top:16px; display:flex; gap:8px; flex-wrap:wrap;}
.article-head .tags span{font-family:'IBM Plex Mono',monospace; font-size:11px;
  text-transform:uppercase; letter-spacing:.03em; color:var(--ochre); border:1px solid var(--ochre);
  padding:3px 9px; border-radius:2px;}
.article-hero-img{max-width:900px; margin:0 auto; padding:0 24px 8px;}
.article-hero-img img{width:100%; object-fit:cover; max-height:480px; background:var(--paper-tint);}
.article-body{max-width:760px; margin:0 auto; padding:20px 24px 80px; font-size:18px;}
.article-body img{max-width:100%; height:auto; margin:24px 0;}
.article-body p{margin:0 0 20px;}
.article-body strong{color:var(--ink);}
.article-body h2{font-size:24px; margin-top:36px;}
.back-link{font-family:'IBM Plex Mono',monospace; font-size:12px; text-transform:uppercase;
  letter-spacing:.04em; color:var(--flash); display:inline-block; margin:30px auto 0; max-width:760px;}
.back-wrap{max-width:760px; margin:0 auto; padding:0 24px;}

/* Agencia / servicios */
.page-hero{padding:52px 0 36px; border-bottom:1px solid var(--line); max-width:820px; margin:0 auto;}
.page-hero .kicker{font-family:'IBM Plex Mono',monospace; font-size:12px; text-transform:uppercase;
  letter-spacing:.06em; color:var(--ochre); margin-bottom:14px;}
.page-hero h1{font-size:38px;}
.page-hero p.lead{font-size:19px; color:var(--ink-soft); margin-top:14px; max-width:640px;}
.service-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:20px; padding:40px 0 80px; max-width:900px; margin:0 auto;}
@media(max-width:700px){.service-grid{grid-template-columns:1fr;}}
.service-card{border:1px solid var(--line); border-radius:10px; padding:24px; transition:border-color .15s ease;}
.service-card:hover{border-color:var(--ochre);}
.service-card h3{font-size:20px; margin-bottom:8px;}
.service-card p{color:var(--ink-soft); font-size:14px; margin:0 0 14px;}
.service-card .go{font-family:'IBM Plex Mono',monospace; font-size:12px; text-transform:uppercase;
  color:var(--ochre); letter-spacing:.04em;}
.service-detail{max-width:760px; margin:0 auto; padding:0 24px 80px;}
.chip-list{display:flex; gap:8px; flex-wrap:wrap; margin:24px 0 40px;}
.chip-list span{font-family:'IBM Plex Mono',monospace; font-size:12px; text-transform:uppercase;
  color:var(--ink-soft); border:1px solid var(--line); padding:5px 12px; border-radius:20px;}
.package-item{border-left:2px solid var(--ochre); padding:4px 0 4px 20px; margin-bottom:22px;}
.package-item h4{font-size:17px; margin:0 0 4px; font-family:'Fraunces',serif; font-weight:600;}
.package-item p{margin:0; color:var(--ink-soft); font-size:15px;}
.cta-strip{background:var(--paper-tint); border-radius:10px; padding:28px; margin-top:20px;
  display:flex; align-items:center; justify-content:space-between; gap:20px; flex-wrap:wrap;}
.cta-strip p{margin:0; font-size:15px; color:var(--ink-soft);}
.cta-strip a.btn{font-family:'IBM Plex Mono',monospace; font-size:12px; text-transform:uppercase;
  letter-spacing:.04em; color:var(--flash); border:1px solid var(--flash); padding:9px 18px;
  border-radius:2px; white-space:nowrap;}

/* Nosotros */
.manifesto-strip{background:var(--ink); color:var(--paper); padding:64px 24px; margin:48px 0;}
.manifesto-strip .wrap{max-width:640px;}
.manifesto-strip p{font-family:'Fraunces',serif; font-size:22px; line-height:1.5; margin:0 0 6px; font-weight:500;}
.values-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:24px; margin:32px 0 48px;}
@media(max-width:700px){.values-grid{grid-template-columns:1fr 1fr;}}
.value-item h4{font-family:'Fraunces',serif; font-size:17px; margin:0 0 6px;}
.value-item p{font-size:13px; color:var(--ink-soft); margin:0;}
.principles-list{counter-reset:principle; margin:32px 0 48px;}
.principle{display:flex; gap:16px; padding:16px 0; border-bottom:1px solid var(--line);}
.principle .num{font-family:'IBM Plex Mono',monospace; color:var(--ochre); font-size:14px; flex:none; width:24px;}
.principle h4{font-size:16px; margin:0 0 4px;}
.principle p{font-size:14px; color:var(--ink-soft); margin:0;}
.founded-badge{font-family:'IBM Plex Mono',monospace; font-size:12px; text-transform:uppercase;
  color:var(--muted); text-align:center; padding:32px 0 60px; letter-spacing:.04em;}

/* Compartir */
.share-row{display:flex; align-items:center; gap:14px; margin:20px 0 0;}
.share-row .label{font-family:'IBM Plex Mono',monospace; font-size:11px; text-transform:uppercase;
  color:var(--muted); letter-spacing:.05em;}
.share-row a{display:flex; align-items:center; justify-content:center; width:34px; height:34px;
  border:1px solid var(--line); border-radius:50%; color:var(--ink-soft); transition:all .15s ease;}
.share-row a:hover{border-color:var(--flash); color:var(--flash);}
.share-row svg{width:16px; height:16px;}

/* Redes sociales del footer */
footer.site .wrap{display:flex; align-items:center; justify-content:space-between; flex-wrap:wrap; gap:12px;}
.social-row{display:flex; gap:14px;}
.social-row a{color:var(--muted); transition:color .15s ease;}
.social-row a:hover{color:var(--flash);}
.social-row svg{width:16px; height:16px;}

/* Cinta de señales (formato nuevo, tipo télex) */
.ticker-bar{background:var(--ink); overflow:hidden; white-space:nowrap; padding:8px 0;}
.ticker-track{display:inline-block; animation:ticker-scroll 45s linear infinite;}
.ticker-track span{color:var(--paper); font-family:'IBM Plex Mono',monospace; font-size:12px;
  letter-spacing:.03em; padding:0 28px; text-transform:uppercase;}
.ticker-track span.sep{color:var(--flash);}
@keyframes ticker-scroll{from{transform:translateX(0);} to{transform:translateX(-50%);}}

/* Radar interactivo */
.radar-section{padding:48px 0; border-bottom:1px solid var(--line); background:var(--paper-tint);}
.radar-inner{display:flex; gap:40px; align-items:center; flex-wrap:wrap;}
.radar-copy{flex:1; min-width:240px;}
.radar-copy .kicker{font-family:'IBM Plex Mono',monospace; font-size:12px; text-transform:uppercase;
  color:var(--ochre); letter-spacing:.06em; margin-bottom:10px;}
.radar-copy h2{font-size:26px; margin-bottom:10px;}
.radar-copy p{color:var(--ink-soft); font-size:15px; max-width:420px; margin-bottom:18px;}
#radar-search{width:100%; max-width:360px; font-family:'IBM Plex Sans',sans-serif; font-size:14px;
  padding:11px 14px; border:1px solid var(--line); border-radius:4px; background:var(--paper);}
#radar-results{max-width:360px; margin-top:8px;}
#radar-results a{display:block; padding:8px 0; border-bottom:1px solid var(--line); font-size:13px; color:var(--ink);}
#radar-results a:hover{color:var(--flash);}
.radar-viz{flex:none; position:relative; width:340px; height:340px;}
.radar-viz svg{width:100%; height:100%; overflow:visible;}
.radar-sweep{transform-origin:160px 160px; animation:radar-rotate 4s linear infinite;}
@keyframes radar-rotate{from{transform:rotate(0deg);} to{transform:rotate(360deg);}}
.radar-dot{cursor:pointer;}
.radar-dot circle{transition:r .15s ease;}
.radar-dot:hover circle{r:10;}
.radar-label{font-family:'IBM Plex Mono',monospace; font-size:9px; fill:var(--ink-soft); text-transform:uppercase;}
@media(max-width:700px){.radar-inner{flex-direction:column;}}